In 2005, before the Nobel Price, Muhammad Yunus was invited by the CEO of the Groupe Danone to develop a project to supply a high quality product, like the Danone yogurt, to the poor of Bangladesh, not for charity, but for an affordable price. Grameen Danone was formed, a social business enterprice in Bangladesh.
Grameen Danone Foods will reduce poverty by creating business and employment opportunities for local people since raw materials including milk needed for production, will be sourced locally. The companies that make up Grameen Danone Foods Ltd. have agreed not to take out any of the profits out of the company. Instead they will invest these for creation of new opportunities for the welfare and development of people. Hence it is called 'social business enterprise.
The first factory has been built in Bogra district which is about 230 km north of Dhaka, the capital city of Bangladesh. the Shoktidoi (literally "power yogurt") with milk from local cows, is sold for 5 taka (nearly 6 euro cent). The product was conceived by Gain (Global Alliance for Improved Nutrition) specifically for Bangladesh: its composition is studied to bring daily healthy nutrition to low income nutritionally deprived populations.
Yunus has studied also the problem of scarce electricity and refrigeration for the yogurt: "the plant is built near the village, and the women, those women that have been given credit by Grameen Bank, will deal with the distribution door to door".
Today Grameen Danone produces 10,000 cups of Shokti Doi yogurt each day, buying the milt from 400 local farmers, for whom it constitutes an important revenue. And it has created 350 new works positions for women.